First Press Trials for Zeekr Europe

Zeekr chose to embody its ambitions at the heart of its Design and R&D center based in Gothenburg.

Two key moments formed the core of the event:

• The press conference, marking the brand’s first contact with its guests, where Spiros Fotinos, CEO of Zeekr Europe, shared the brand’s strategy for this geographic area and unveiled the two new models intended for the European market: the Zeekr 001 and Zeekr X.
• The second highlight was the test drive of the brand’s flagship model: the Zeekr 001.