ZooParc de Beauval tasked us with the design and deployment of a 360° experience.
In three months, we orchestrated the creation of the caravan, brought the Fan Park to life, and developed the social media strategy before, during, and after the race.
An activation designed to bring the Beauval experience as close as possible to spectators—and to deliver a powerful message: protecting species and preserving biodiversity.
Four iconic zoo species were featured on the caravan.
Featuring four lightweight vehicles spotlighting four iconic species from ZooParc de Beauval (golden snub-nosed monkey/panda/koala/snow leopard), the teams distributed materials for three weeks:
Hopscotch Event, a strategic partner of the Tour de France
Through this tailor-made setup, we supported ZooParc de Beauval from concept development to on-the-ground activation. By leveraging every event channel, advertising caravan, Fan Park, and hospitality, the agency delivered a consistent brand experience that was visible and engaging throughout the Tour de France.
Building on the results achieved during the first edition, our clients chose to continue the journey with us for the 2026 and 2027 editions.
