We conceived and produced the international press test drives for the Renault Rafale E‑Tech 4×4 (300 hp).
A memorable reveal at the Paris Air Show (Le Bourget) and the first press drives in Andalusia.
Heading south of France, we welcomed 200 journalists from 12 different countries.
We were fortunate to have an idyllic setting that allowed our guests to fully enjoy the program we had designed especially for them.
An in-depth presentation of the vehicle, followed by two focus workshops on the chassis and the interior, so journalists could get as much information as possible about the car.
This first day ended with a dinner in the presence of Renault experts, giving guests the chance to have real conversations around the brand’s high-end vehicle.
Journalists were able to drive along the roads of the French Riviera to test the performance and ultra-efficiency of the new Renault Rafale E‑Tech 4×4 (300 hp).
With custom routes tailored to each guest’s needs, journalists experienced a fully designed and produced event created by the Hopscotch Event teams.
From creative concept to production, this event wrapped up Renault’s many 2024 press launches.
