Alpine A110R Press Trials

Mobility

Industry Automobile

We designed and created press test drives that showcase the full potential of the Alpine A110R. Combining road driving and circuit sessions, these tests allow participants to appreciate the car’s versatility and experience the unique performance of the Alpine.

The Radicalight XP

A radical driving experience behind the wheel of the Alpine A110R: The Radicalight XP.

We offered a comprehensive setup centered around the main theme of this vehicle: radicality. Media and journalists had the opportunity to discover the car in Madrid through various workshops: Radical Aerodynamics, Radical Agility, Radical Lightness, and Radical Sensations. Both on road and track, guests experienced the Radical Performance, including the impressive acceleration from 0 to 100 km/h in 3.9 seconds.

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published articles

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european media

For these test drives, we proposed a two-day schedule that showcased all the road and track qualities of the new A110R.

First day

Arrival in the late afternoon in Madrid, followed by a cocktail and dinner at a beautiful hotel on the outskirts of the capital

Second day

Breakfast at the hotel followed by a transfer to the Jarama circuit. A briefing by the Alpine team preceded the test drives of the A110R on road and track, along with opportunities to meet experts during various workshops focused on the vehicle’s radical features.

Around midday, guests enjoyed a tailored lunch with panoramic views of the circuit before departing for the airport later in the day.