We supported Accor in creating a dedicated concept: “A Taste for ALL”, an immersive behind-the-scenes experience of gastronomy.
A 100 m² space that, for four days, became a new culinary address, bringing together the chefs from the Group’s different establishments and members of the ALL loyalty program.
Twenty-three chefs and mixologists from Accor’s establishments took turns to share their secrets and expertise, and to showcase ALL’s CSR commitments!
All participants left with goodies as a souvenir of their culinary experience, especially an exclusive recipe booklet featuring all the chefs’ creations showcased during the event.
A true collector’s item, this book was fully designed by our teams, who managed the entire editorial process: from recipe curation to art direction, including graphic design, layout, and printing.
A three-part strategy to help showcase Accor’s presence at the festival.
Accor kicked off its festival participation by unveiling a faux out-of-home (FOOH) installation placed in front of the Grand Palais, immediately grabbing attention.
Over the four days of the event, seven different video capsules punctuated the communications: two showcasing the various stand areas, and five dedicated to creative recipes.
To wrap it up in style, a best-of video was produced, bringing together the highlights of this edition.
