Brand Activation "Rugby Studio"

Brand experience

Banking & Insurance Sport

Building on the success of the activation during the 2023 Rugby World Cup, Société Générale has renewed its trust in our teams to continue this concept and bring the passion for rugby to life through a unique experiential initiative: “The SG Rugby Studio.”

A flexible initiative to feel the excitement of the TOP14

Deployed throughout the 2024/2025 season during key moments of the TOP14: at selected matches in Paris, Clermont-Ferrand, and Bordeaux, in the rugby villages in La Rochelle, as well as during the TOP14 Extra Tour with the semi-finals in Lyon and the grand final at the Stade de France.

The goal? To elevate the partnership with the TOP14, maximize brand visibility at every key moment of the season, and strengthen the connection with fans, right at the heart of rugby passion.

"Comment Box"

A UGC (User Generated Content) activity that invites participants to step into the shoes of a sports commentator.

Using a mobile video dubbing app, fans can record their own versions of their favorite club’s tries, share them on social media, and enter a contest to win exclusive prizes.
This fun and viral approach turns every fan into an ambassador for the Société Générale brand, while generating authentic and engaging content.

"Rugby Studio Mobile"

Designed to adapt to all environments (both indoor and outdoor), this mobile format allows us to:

Multiply points of contact with fans directly at the heart of stadiums and partner villages.
Easily deploy the initiative at all types of public events, without technical constraints.
Enhance the inclusive and participatory nature of the activation by reaching all types of audiences (children, people with reduced mobility, etc.).