Škoda e-Challenges

Brand experience Mobility

Automobile

Since 2021, we have been supporting Škoda France in its influence strategy.

We developed the “e-Challenges,” a brand content program that helps to “break down barriers” to electric mobility with plenty of humor and irony.

A quirky and sporty challenge

Alongside Baptiste Lecaplain, two teams of public figures and athletes were formed.

On one side, Camille Chastel, fitness coach and yoga teacher, and the reigning champion from last season, François from GBRNR. On the other side, we have Morgane Qut, a covering content creator, and Mathieu Blanchard, a professional athlete specializing in ultra-trail and mountain running!

episodes

challenges

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In the heart of the Alps

While the first two seasons took place during the warmer months, season 3 is all about winter sports, adventure, and 100% electric. We’ve changed the setting and the challenges by heading to an ice circuit in the heart of the Alps. And it’s a huge hit!

More than just a web series, the Škoda e-Challenges also serve as a tool for community acquisition, engagement, and loyalty, thanks to a contest system in the video comments.

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