Japan Expo, Animagic and Lucca Comics with Crunchyroll

Brand experience

Entertainment

We supported Crunchyroll, the leading anime SVOD platform and manga publisher, in expanding its brand presence across its B2C activations throughout 2024, in France and Europe.

Design identifiable and attractive spaces, featuring an immersive experiential journey into the worlds of the animes and mangas available on the platform

Specifically at three major public festivals dedicated to anime and manga: Japan Expo in Paris, France; AnimagiC in Mannheim, Germany; and Lucca Comics & Games in Lucca, Italy.

2024 Japan Expo – Paris

Unmissable event dedicated to Japanese culture

Design of a 200m² brand space

experiential journey, shop, and press/PR area, highlighting the new Crunchyroll brand identity and its catalog.

“CRUNCHYBOOM”

an IRL experience of the Crunchyroll Music offering

“Mystery box”

An experience for young and old, allowing them to join the Defense Forces against the Kaijus, on the occasion of the French release of season 1 of the anime KAIJU N°8

2024 Animagic – Mannheim

One of the largest anime conventions in Germany

Creation of a brand space

based on Japan Expo productions, adapted to a 45m² area.

Focus

on the iconic anime ONE PIECE and its secret training center set up in Dr. Vegapunk’s laboratory.

2024 Lucca Comics & Game

Europe’s Leading Comic and Graphic Novel Festival

Production

of the 150m² Crunchyroll Pavilion at the heart of Piazzale Arigoni.

Creation of new event concepts tailored to the audience and local market:

A nod to Italy’s national sport with the release of season 2 of the anime BLUE LOCK, featuring a penalty shootout experience
An Italian audience’s take on the anime MY HERO ACADEMIA with the traditional “GUESS WHO” game

18,000

visitors

395m²

stand