2025 Japan Expo

Brand experience

Entertainment

For the 2025 edition of Japan Expo, we designed a 400m² immersive space for Crunchyroll.

A physical extension of the platform

At the heart of the visitor journey, the central space was designed as a strategic conversion driver. Thanks to exclusive reward mechanics, audience engagement was transformed into new subscriptions and immediate purchases in the Crunchyroll store.

By connecting with its fans “in real life,” Crunchyroll strengthened its universe with them while effectively boosting conversion to subscriptions.

Five unique experiences, each dedicated to a flagship title on the platform, designed around four key objectives:

Showcase

the meticulously crafted worlds of the anime through immersive settings

Offer

exclusive interactive experiences that create a strong emotional connection with fans.

Optimize

visitor flow and management to ensure accessibility for the widest audience.

Incorporate

eco-design and modularity, anticipating the reuse of structures (partitions, layouts) for future conventions.

20 000

participants

6 million

impression on social media

In collaboration with heaven

The campaign was amplified on social media through the production of exclusive content: interviews, digital activations, and a live social wall on the booth, creating an instant link between the physical event and online communities.

Visitors also had the opportunity to attend exclusive meetings with iconic personalities such as rapper Orelsan and influencer Blacko (iamblacko), further enhancing the media and emotional impact of the activation.

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