Between two Paris 2024 competitions, visitors to the Palais de Tokyo enjoyed the Air France Experience in style!
A truly interactive setup, visitors had the opportunity to immerse themselves in a unique experiential space showcasing Air France’s expertise. They admired the iconic red dress, tested the new Business class seats, explored the cockpit of an Airbus A350 through a virtual reality experience, and enjoyed the AF Shopping area featuring exclusive products for sale.
The Air France experience also highlighted the airline’s full range of CSR commitments and initiatives centered around four pillars: Sustainable Aviation Fuel (SAF), intermodality, fleet renewal, and eco-piloting.
Visitors were able to enjoy a gourmet meal crafted by Michelin-starred chefs. They savored a Business Class menu created by Michelin-starred chef Arnaud Lallement, paired with a refined dessert designed by Nina Métayer, awarded Best Pastry Chef in the World.
A culinary experience that recreated the atmosphere of a meal served in-flight.
The program
Visitors had the opportunity to discover Air France’s excellence in an innovative and interactive setting through several unique activities:
visitors settled into the comfort of Air France’s latest innovations, experiencing travel as if they were actually in flight
Through a virtual reality experience, participants explored the cockpit of an A350, discovering its features with unmatched precision.
Visitors could take home exclusive souvenirs by exploring the dedicated shopping area featuring branded products
Visitors admired Air France’s iconic red dress from their latest advertising campaign, a symbol of elegance and prestige
A CSR commitment
Air France also highlighted its corporate social responsibility (CSR) efforts in a dedicated space.
Visitors had the chance to learn about the concrete initiatives the airline is undertaking to promote more environmentally friendly air travel.
This space allowed participants to better understand the concrete actions Air France is taking to address climate challenges and its commitment to sustainable aviation.
