For the celebration of its 40th anniversary, Accor Arena enlisted our services to create an artistic direction, accompanied by an activation campaign throughout 2024.
An anniversary concept embodied in a logo, storytelling, tagline, campaign visual identity, and action plan to be activated throughout the season.
We reconnected Accor Arena’s audience with the memories and symbolism of this venue, highlighting the strong bond between this multifaceted arena and its global community of fans.
40 years of music, sports, emotions, and boldness…
A campaign celebrating disciplines and exhilaration, bringing together audiences, clients, and teams on equal footing.
A true unifying movement blending entertainment, sport, and culture, emotions and sharing, as well as the diversity of ages, backgrounds, and origins of the audience.
All united under a single banner—a powerful symbol and flagship of what this venue has embodied for 40 years.
The flag is a symbol of rallying, pride, and belonging. We created a unifying banner that embodies the values of Accor Arena through its color palettes and iconography.
The symbol of our movement took over the space—whether physically or through 3D overlays, our Accor Arena banner appeared everywhere, blurring the lines between reality and fiction.
The full wrapping of Accor Arena — a massive banner atop the venue, structure coverings, banners on its roof and sides, and additional banners displayed around the plaza surrounding the site.
As if the protagonists of our film had truly come to drape their banner over their stronghold, the symbolic heart of this unifying movement: Accor Arena.
