On the occasion of the 60th edition of the International Agricultural Show, we supported Herta in reaffirming, for the fourth time, its responsible commitments as well as its rooted presence in the French agri-food sector.
The 2025 booth builds on the continuity of previous editions while taking a leap forward in terms of human value and eco-design.
Spanning 152 m² plus a 31 m² mezzanine, the booth immerses visitors in the large HERTA® family through a powerful and human-centered scenography: a whirlwind of 55 portraits, authentic testimonials, and interactive journeys focused on CSR commitments.
The “Simply Act” approach is the guiding thread of an educational journey divided into 4 zones:
Presentation of actions undertaken with the French pork industry: meat quality, support for farmers, rigorous selection. An educational puzzle helps better understand the cuts used.
Immersion into the manufacturing backstage: transparency, quality, food safety, reduction of environmental impact, workplace well-being.
Focus on responsible consumption: reduction of packaging, improvement of recipes without compromising taste. A digital memory game enlivens this zone.
The heart of the booth, it presents the CSR approach and highlights the two pillars: “Act for Good” and “Act for Well-being.”
Building on the success of the 2024 edition, the brand continues its mission: to showcase its CSR actions, raise visitor awareness, and provide concrete proof of its positive impact to the general public, agricultural partners, and institutions.
Eco-design: A stand designed to leave a positive footprint
Certified ISO 20121 and Gold Ecovadis labeled, we supported the brand in implementing a sustainable action plan:
• Elements reused since its creation in 2022: facade, totems, cards, furniture
• Eco-friendly materials: PVC-free tarps, panels made from recycled forex, natural linoleum flooring
• Responsible goodies: puzzles, keychains made from recycled plastic
• No tastings: for the general public
• Zero paper: no brochures distributed
• Selective sorting with educational signage
• Post-show reuse via the Muto association: 92% of non-stored materials reused in 2025, equivalent to 548 kg.
• 90% of service providers are from the Île-de-France region.
• Activities entrusted to students from AgroParisTech, an agricultural engineering school partnering with the show, to promote knowledge transfer.
